Terms

Version 2026-09-24. These terms are between Cikku.ai, [registered address], Malta ("we") and the business that opens a Poplu account ("you"). How we handle data is in the privacy policy, which is part of these terms.

1. What Poplu does

Poplu reads your brand material, writes and designs social posts and adverts for your business, publishes and boosts the ones you approve, shows how they do, and drafts replies to your comments and reviews.

2. Your account

Poplu is invite-only. An account is for one business. Keep your password to yourself; you are responsible for what is done with your account. Tell us straight away if you think someone else has got into it.

3. Your material

Everything you give us stays yours. You confirm you have the right to use it, including the photos, logos and text, and the people shown in your photos.

You allow us to store, copy and process your material, and the posts made from it, to provide Poplu to you and to publish what you approve. You also allow us to study it, with your business's name, website and email removed, to improve Poplu for every business that uses it, as the privacy policy describes. We never put your posts, photos or brand material into another business's adverts. You can ask us to leave your business out of that study at any time.

4. What Poplu writes

Posts, images and replies are written by AI. They can be wrong. Check each one before you approve it: nothing is published until you do. Once you approve a post, it is published as yours, and you are responsible for it, including any claims it makes and the rules of the platform it goes out on. What Poplu writes for you is yours to use.

5. Platforms and ad spend

Publishing and boosting happen on Instagram, Facebook, LinkedIn and Google, through the connection you set up. Their terms apply, and we do not control whether they accept, show or remove a post or an advert. Money you spend on boosts is charged by the platform to your ad account, not by us.

6. Fees and limits

Fees are as agreed with us in writing. Each plan has monthly limits, shown in Poplu. If fees go unpaid, we may switch the account off. Switching off deletes nothing, and switching back on restores it.

7. Fair use

Do not use Poplu for anything unlawful, misleading or hateful. Do not try to get into other accounts or overload the service. We may switch off an account that does, and tell you why.

8. The service

We work to keep Poplu running and correct, but we cannot promise it will always be available or free of mistakes. We may change features as it improves. If a change takes away something you pay for, we will tell you first.

9. Liability

As far as the law allows, we are not liable for lost profits, lost business or other indirect losses. Our total liability to you is limited to what you paid us in the 12 months before the claim. Nothing in these terms limits liability that the law does not allow us to limit.

10. Leaving

You can stop using Poplu at any time. Ask us to close your account and we will delete your data as the privacy policy says.

11. Changes to these terms

If we change these terms, we will tell you in Poplu. Changes that affect what you agreed to apply to you only once you accept them.

12. Law

These terms are governed by the law of Malta, and the courts of Malta decide any dispute.

Questions: isaac.grech@qwikcallr.com